Social platforms are experiencing record-levels of activity as users seek to vent their feelings and share useful ideas to better manage their lives, specifically around key phrases like #StayHome. On Twitter, conversations containing #StayHome have spiked since February 15th.

The COVID-19 crisis has quickly become one of the most emotionally-impactful events in recent memory. Consumers report high levels of emotions like anxiety, sadness and boredom in response to sudden lifestyle shifts, health concerns, and ongoing economic uncertainties. But human beings are resourceful and resilient. Roughly a third of participants also report feelings of joy and contentment. These relatively optimistic emotions correlate with a spike in online conversation around creative ways to stay productive and centered.

Building and Maintaining a Meaningful Relationship with Consumers

Now is the time to develop long-term strategies aimed on building brand equity and establishing lasting connections for a post COVID-19 world. Instead of remaining silent, the most agile brands are finding creative ways to lean in. We recommend that marketers remain vigilant of three things when operating under our new normal:

Tips for Advertising in the New Normal

• Understand how your brand fits into people’s lives during this developing situation – doing so can yield insights that help you make adjustments to your marketing approach and provide real value to your customers.

• Connect with consumers purposefully. Humanize and relate to your target audience. Brand messaging should instill a sense of bigger purpose. This will help your audience feel understood and connected to your brand.

• Be mindful of your brand’s campaign messaging and tone of voice.

We encourage you to visit our new tracker that’s designed to help marketers stay on top of the current conversation around coronavirus, and provide resources on how to navigate influencer marketing during this unprecedented situation.

Our webpage tracks live data from different platforms such as Twitter and Instagram to provide real-time insights into how the social media sphere is responding to COVID-19.