MADRID FASHION WEEK
Exploring the local fashion scene in the Spanish capital
When it comes to fashion Spain always had a steady reputation, a market that is best known for it’s major fast fashion chains that changed the way we shop forever ( I am talking about the Inditex Group of course, with Zara and Massimo Dutti as main players along with more youthful chains Pull and Bear, Bershka and more) yet somehow we never really saw anything out of the ordinary classics from this colorful vibrant country.
I was invited to Mercedes Benz Madrid Fashion Week to explore the local fashion scene and discover what else this elegant cultural city has to offer, as you will witness I was pleasantly surprised. The classic idea we have about the Spanish style was translated to the runway shows and to the crowd attending this Fashion Week, it was clear that in Madrid the fashion scene is leaning towards a more classic, elegant mature look and feel, to my surprise there were hardly any Vetements/Balenciaga inspired shows, the styles on the runway are much more feminine, wearable slightly more conservative and less trendy and I must say this kind of approach to fashion is a lot more appealing to me.
The creativity of the designers really shined through on the runway, not just with the clothes but with the set design which went through a complete transformation from show to show matching perfectly each designer esthetic and mood.
The models at Mercedes Benz Madrid Fashion Week were one of the highlights, having recognizable faces on the runway really made a big difference to the clothes, acknowledging the importance of professional established models.
The Shows
Top 5 Favorite designers
Maria Escote was another favorite, her show was pure magic, with a bold and colorful pop theme, 80’s and cartoon inspired collection Maria was sending a message to her audience “strong, powerful women who are not afraid to take chances and not afraid of being themselves event if it seems wild to others”
The anticipated show took place in a natural history museum of Madrid, surrounded by animals and old globes this made the experience of the show so much more unforgettable. The characters/models were so perfectly chosen, everything about this show completely transformed you to another world, a universe beyond fashion you just didn’t want to leave.
Palomo Spain
The Fashion Darling from Palomo
One of the most anticipated shows of the week was of Palomo Spain, the young Spanish designer that caught a lot of attention with his androgynous esthetic even captured the heart of Beyonce who chose to wear his dress in the official photo presenting her new twins. The 26 year old Alejandro Gómez Palomo has a theatrical way of doing things, his show was like stepping into a film set so no wonder Pedro Almodovar was sitting in the front row.
The anticipated show took place in a natural history museum of Madrid, surrounded by animals and old globes this made the experience of the show so much more unforgettable. The characters/models were so perfectly chosen, everything about this show completely transformed you to another world, a universe beyond fashion you just didn’t want to leave.
