photo
Publisher
MAGMA.
@Magma
Caption
Going Digital can transform your business. Learn how you can get the most out of Magma with your business and content.
Published
Mar 17, 2020
12:13 AM

Why go digital?

There are many benefits to going digital and we’d like to share our top choices with you.

1. Keeping your content error free and updated at all times is so important and that is why we believe the power of the edit button as a tool to utilize professionalism and readability is too.

2. Going digital allows you to track performance and patterns, an effective way to track audience, engagement, and even earnings once you implement advertising.

3. Go Green: Eco friendly: 3.5 Billion - 7 Billion trees are cut down every year and it’s estimated that it takes 24 trees to make 1 ton of regular office paper so imagine the number of trees you save when going digital.

Content Flexibility & Instant Sharing

Going digital gives your content flexibility and allows you to present your audience with content in many ways from pictures, to video, to audio etc.

Users are also notified of your newest publications instantly and cost nothing to send or recieve, globally.

Expand your reach with instant online access that knows no boundaries and doesn't charge for shipping and packaging. Printed material are limited and they reach only a specific number of readers. However, in the case of electronically published documents, the number of readers multiply extensively. In other words, digital publishing means an ever-growing reader base. (WTF Finance)

Why Quality and Layouts Matter

Quality will always stay a trend, especially in digital publishing. People are so focused on learning from the content that they consume and they can easily recognize if something is a lie or a filler. Your articles must be authentic, high-end and relevant to your readers.

Digital Layouts = Creative Freedom

Digital publishing is not only limited only to articles and you’ll get to choose the media that works best for your brand. The final product offered to the reader through electronic publishing is of a premium quality not only in terms of the animations, live links, interactive content, videos, and graphics used, but also from the point of view of layout.

A well-completed digital magazine also engages your readers more than a physical magazine in hand, thanks to the appealing look of the published document

Brand Awareness

Everyone in this modern era is turning towards businesses who have a social conscience. With an online presence, your business will not only become more sustainable but allow you to identify your readers and their preferences.

With readers able to choose what they want to read, your content is guaranteed to be read and perform well in their appropriate genre’s.

Beyond the fact that consumers spend an extraordinary amount of time with digital devices, they're also using them at an unprecedented rate to engage with brands they support. In the days before digital, a brand that wanted to connect with prospects would put an ad in the paper or invest in a billboard advertisement. But these days, customers use digital media to actively seek out brands, and this has shifted the control from the brand to the consumer. (Digital Marketing Institute)

Successful Strategies

A sustainable media publishing business model is the one that enables the company to continuously produce high-quality and relevant content while attracting an increasing number of advertisers and loyal readership. (Devrix)

By going digital, companies will be able to attract a large customer market online, thus this newly gained market will definitely provide higher earnings.

Embrace insights, not just data points: Pageviews are a common metric that digital publishers use to measure the performance of a piece of content; but, at the end of the day, pageviews are just a single metric. And a single metric doesn’t tell the whole story. As a result, digital publishers have become increasingly sophisticated at planning the specific goals that they want to achieve for their site, then embracing the insights that a handful of data points (reviewed in tandem) can provide to them. For example: Where is your traffic coming from? Are visitors reading your content? What device are they using to read it? Where do they go after they read it? (Forbes)

Magma Logo
Cover / 5
12 Likes, 55 Views