LakersAllDayEveryday

By: Aron Cohen

Hey everyone! My name is Aron Cohen and I’ve been a die-hard Laker fan all my life. Six and a half years ago when I was 13, I created a Lakers blog on Instagram called @LakersAllDayEveryday. Through strong dedication and consistency for six straight years, I was able to foster a community off of my pure passion for the Lakers. I love the adrenalin that the account brings me, as for hundreds of thousands of people around the world, I am their No. 1 source for Lakers news, and this excites me way more than I can express. To get a better sense of this strong community I am a part of, click here!

Through this page, I’ve been blessed to take advantage of a lot of cool opportunities! Swipe to see the highlights!

Attend The Big 3 Draft And Combine To Cover Headline Athlete, Lamar Odom

One of the coolest things I can remember was when Lamar Odom reached out to me via Instagram and thanked me for the support I was showing him. This turned into weekly conversations for months to come. I wanted to take this relationship to the next step so I was put in contact with his manager. She invited me to the Big 3 Draft and Combine where I spent a couple days in Vegas capturing content for my page and Lamar’s as well, finishing with a one on one interview with him. (https://www.instagram.com/stories/ highlights/18056879089064520/) A couple days later, after seeing the content I produced for his social media, his manager offered me a full time assistant position to Lamar. Due to school, I was unable to accept but we agreed on a social media role where I ended up representing him along with booking his events/appearances.

Exclusive Interview With LethalShooter

@LethalShooter is a top NBA shooting coach and is widely known for working with athletes like Anthony Davis, Kyle Kuzma, Hassan Whiteside and many others. He rarely accepts interviews but liked what saw on my page and agreed to an interview. Followers loved this piece of content! Click here to watch it!

Converse Collaboration

This past year, Converse reached out and wanted to promote their new deal with the NBA. They had acquired the rights to team logos so they created a new service where fans could customize their own team-themed shoes.

This was a great project since I was blessed with the opportunity to create my own Lakers/Converse shoe, with many of my followers purchasing the exact one.

USC Basketball Social Media

My latest gig has been with the USC basketball team and I am tasked with producing raw, live content from practices and game. This job has been amazing and so much fun. I’ve learned a ton about sports media through my work with USC.